Month: November 2010

“Pilipinas Kay Ganda” – Tentative Marketing Tagline for Philippine Tourism

The Department of Tourism launched the re-branding the tourism campaign for the Philippines last night. Basically the DOT want to depart from the “WOW Philippines” marketing plan and possibly make it to “Pilipinas Kay Ganda”. The whole marketing plan is still not final yet and still open to fine tuning. I’ve been hearing this from …