Just a month ago, we were able to view the premiere of National Geographic’s Islands Insider which features different places in the Philippines. This isn’t just a typical travel show which you see in other networks but each documentary tells a story or an advocacy in terms of cultural and environmental preservation. Islands Insider is a joint project with the Department of Tourism.
The places they featured are Batad Rice Terraces in Mountain Province, Coron in Palawan, Taal and Anilao in Batangas, Siquijor and Mt. Pulag in Benguet. We were able to watch 2 documentaries which were Batad Rice Terraces and Coron. I personally liked Coron because it featured the areas where tourists cannot access unless accompanied by a tour guide accepted by the Tagbanua tribe.
The documentaries that we were able to watch has a well-written script and has an astonishing cinematography. Listening to the words was already enough to make you feel that you are there.
Islands Insider premieres on June 23, 2012, 8:30pm at the National Geographic Channel. It is hosted by Ginggay Hontiveros and is directed by Gabriel Malvar. It is written by Gabriel Malvar and Froi Medina.
L-R: SEAIR President Avelino Zapanta, SEAIR COO Patrick Tan, SEAIR guests and suppliers Ms. Elsa Santos and Mr. Rico Santos of Job1Global, Father Victor Apacible, Batanes Congresswoman Hon. Henedina Abad, Congressional Chief of Staff Walter Estamo, and SEAIR Vice-President for Operations Capt. Adelberto Yap
Due to the growing market of Batanes, South East Asian Airlines has added a new Dornier 328 to its fleet. Props to SEAIR for helping develop Batanes as a major tourist destination.
New administration, new Philippine Peso bills. The Central Bank of the Philippines has just released the newest Philippine bank notes and people can already exchange their current bills to these new ones beginning next week (Dec 20, 2010 onwards). The current bills can still be used for 3 years. The reason for creating new Philippine Peso bills, according to the Bangko Sentral ng Pilipinas is that counterfeiters have already perfected our current bills.
The Department of Tourism launched the re-branding the tourism campaign for the Philippines last night. Basically the DOT want to depart from the “WOW Philippines” marketing plan and possibly make it to “Pilipinas Kay Ganda”. The whole marketing plan is still not final yet and still open to fine tuning. I’ve been hearing this from my social network and initially, me thinks it’s mehh. I went to the launch the other night to see it for myself.
The DOT feels that this is a radical change compared to other Asian countries who are already using ownership of English words i.e. Malaysia: Truly Asia, Incredible India, Amazing Thailand, Your Singapore, Charming Vietnam, etc… DOT Undersecretary Romano III says that “using our own native name and the local vernacular to express our national pride and tell our story in our way to make it rise above the competition”. Yes it’s true, we’re being radical here by using our own language in promoting the Philippines, no problem with that. I think that it’s actually a good idea but it seems that “Pilipinas Kay Ganda” does not give the “ummph” to the locals moreover to the international community. A lot of people actually think that it sounds like a game show, something like “Pilipinas, Game Ka Na Ba?”.
Awesome Philippines is a project spearheaded by the Department of Tourism Secretary Ace Durano. Using social media as a means to promote the RP tourism was not only demonstrated here. You can take a look at the Facebook Pages. I recall that Boracay page in Facebook has a lot of fans. 😉 You remember that HappySlip visited the Philippines and the videos that were taken during her trip here in the Philippines. You’ll get to see her in the videos that you can use in creating remixes. 😀